Do you use email marketing to increase engagement? Excellent. But what if I told you that you could also use it to increase your search visibility and rankings?
It could be argued that there is no clear connection between SEO and email marketing. And you’re right.
But both have something in common: they need to deliver their products to their target audience. This is exactly what is needed to create an interconnection.
Bridges work when you place or link to email content on your website.
Read on for five simple tips to combine these two digital marketing strategies to maximize your results in search engines.
Send newsletters linking to the best blog content
Your audience won’t feel cheated if you give them a glimpse of your best content and ask them to continue reading on your blog. You won’t be penalized because Google doesn’t index your email content.
Even if you don’t get visitors through organic Whatsapp Data traffic, your subscribers may still click on your link to read your content. This has two benefits:
First, by increasing time on page, it signals to Google that your blog is valuable and should appear at the top of search engines.
Second, if your subscribers forget to read your content, they are more likely to search for it on Google than in their email inbox.
For example, let’s say a content marketer receives a newsletter from Neil Patel with a link to an e-commerce case study, but forgets to check it. In this case, a content marketer can search for the term “Neil Patel – Ecommerce Case Study” and be taken directly to that page.
Add social media links to emails
Subscribers are like a nuclear family. And you need to earn trust by producing consistent, high-quality email content.
However, communication should not be BJ Lists one-sided. You can ask for feedback and questions about issues you face related to your industry.
For example, if you’re a SaaS business selling email authentication services, ask about any challenges they face with email authentication.