The subject line is the first thing your subscribers see when they get an email from you. It’s your chance to make a good first impression and get them to open your email. If your subject line is boring or irrelevant, your email will likely be ignored. But how do you write a compelling email subject line that gets people to open your emails? In this blog post, we’ll share some best practices for creating effective email subject lines. 1. Keep it short and sweet Your subject line should be short and to the point. Most people only scan their email subject lines, so you need to make sure yours is clear and concise. A good rule of thumb is to keep your subject line to 50 characters or less.
2. Use strong verbs Strong verbs
Can help to grab your subscribers’ attention. For example, instead of writing “New blog post,” you could write “Read our latest blog post: How to [do something].” 3. Be specific Your subject line should give your subscribers a clear idea of what your email is about. For example, instead Color Correction of writing “Sale,” you could write “25% off all winter clothing.” 4. Use numbers Numbers can be very effective in email subject lines. They can help to create a sense of urgency or excitement. For example, you could write “Last chance to save: 24 hours only!” or “10 new recipes: Download our free today.” 5. Use personalization Personalizing your email subject lines can help to increase open rates.
You can personalize your subject lines
By including your subscribers’ names or by using information about their interests. For example, you could write “Hi [subscriber’s name], check out our new collection of winter boots.” 6. Use humor Humor can be a great way to get people to open your emails. However, it’s important to use humor that is relevant to your audience and that is not offensive. For example, you could write “We’re giving away a BJ Lists free puppy: just click here to enter!” 7. Use emojis Emojis can be a fun and effective way to add personality to your email subject lines. However, it’s important to use emojis sparingly and to make sure they are relevant to your audience. For example, you could write “New blog post: How to [do something] 😊.” 8. Test your subject lines.
