Collaborating with influencers or other content creators can help you reach new audiences and increase your impact. Identify key influencers in your industry or niche and reach out to them to see if they would be interested in supporting your fundraising campaign. Once you’ve reached an agreement, you can share your fundraiser on instagram directly with them.
Create your fundraiser, then tap share. Hit invite group members. Invite the collaborator’s accounts you would like to join the fundraiser. Once they accept, their usernames show in the fundraiser, and it’s added to their profile. Alternatively, you can use fundraiser collabs, where you and your partners will be co-authors of the content. Here’s how to use collabs.
Get Your Followers Involved
Encourage your followers to get involved in your fundraising campaign by creating user-generated content (ugc). Ask your followers to share their own content related to your campaign by sharing the fundraiser using stories or attaching the fundraiser to their own feed posts.
Be sure to repost their content on your feed (with permission and tags)! The original author likely you needs to tag the other account as a collaborator. The other account simply needs to accept. The post’s header will credit both accounts for the content and the charity business lead and collaborators will share views, likes and comments
pro tip: hootsuite has built-in collaboration features and custom permissions, so you can invite collaborators into your dashboard to create and schedule content.
Sell Some Swag
There’s more than one way to raise money on instagram for a worthy cause. If you’re eligible, use the instagram shopping feature to sell products if you’ve got them. Bracelets, water BJ Lists bottles, t-shirts, you name it. Swag can make a huge difference to a donation campaign. Once you’ve collected donations, follow up with your donors to thank them for their support and provide updates on your campaign’s progress.
The automated scheduling features also come with optimal posting time suggestions, so you can find people when they’re online. And you can access cross-platform analytics to see which leg of your campaign is the strongest and which needs a little boost.
