Friday appear earlier and earlier – in 2021, the number of inquiries began to grow already from September (with a fairly large share in October and a peak in November) and we can expect the same in 2022 – so planning activities for this period should start as soon as possible.
Black friday Analyzing the “Black Friday” phrase search chart from 2021, we can safely assume that you need to start preparing for Black Friday in October at the latest .
Analyzing last year’s activities building a marketing strategy for
The current year, carrying out all planned Bermuda Email List activities and implementing them – all take time. So start acting NOW. black friday marketer calendarLet’s move on to an overview of specific activities in individual areas of internet marketing.
Below is a synthetic summary in the form of a checklist and tips from our specialists! black friday marketer checklist What can you do to boost e-commerce sales during Black Week? Piotr Jurgielewicz A lot, because there are at least a few areas of interest.
Of course, each single action can bring a positive result, but for the results of November 25, 2022 to look really spectacular, it is best to approach the task comprehensively. If you start by developing a BF strategy, everything you do next will be more coherent.
However, before we talk about specific ways to prepare an online store for Black Friday, a few more facts about the situation of e-commerce in the era of a pandemic.
Cashless payments are very important today . If you offer non-standard forms in your shop, explain what it is under each option. Significantly weakened the popularity of personal receptions andreturnsin stationary stores.
If you’ve opted out of these options for yourself as well, why not offer your customers something in return?
Extended return period or free returns
Although it may seem that consumers are already blind BJ Lists to messages about maintaining security measures during a pandemic, it is not worth giving up on the store’s website.
Information about safe packaging of parcels and ways to increase the security of receiving a package from a courier. The “Contact” tab on your store’s website is of great importance today.
The period around Black Friday is an increased interest of customers, plus a general increase in online customers due to the pandemic.