Facebook, Instagram, Twitter, Youtube…the world is full of social networks today, but LinkIn continues to win the title of central platform for anyone who wants to build their personal brand online . After all, in addition to being a meeting point for professionals in every sector, LinkIn is the perfect space for anyone who wants to make their professional identity stand out from the crowd.
So, what is personal branding and what are the steps to start building a solid digital presence on LinkIn? Here’s how to transform a simple user profile into a real showcase page capable of highlighting your skills and professional history.
What is Personal Branding?
The term personal branding , likely coin by Tom Peters in his article “ Brand You: Turn Your Unique Talents into a Winning Formula ” written for Fast Company magazine in 1997 , has quickly gain popularity as a key strategy in the professional world . In his article, Peters emphasizes the importance for professionals to build a clear identity of their own to advance in an increasingly competitive economy.
So, what does personal branding mean?
The truth is that there are many definitions . One of the many is that of the founder and CEO of Amazon, Jeff Bezos, according to whom personal branding is nothing more than ” what people say when you’re not in the room ” . All activities that aim to communicate in a coherent way who the professional is and what he can offer therefore fall fully within the activities of personal branding, understood as the sum of actions undertaken to influence the perception of others starting from one’s online and offline presence .
what is personal branding: definition
Over the past 20 years, LinkIn has undergone significant evolution, becoming a platform own by Microsoft with over 900 million members worldwide , of which more than 15 are locat in Italy . Of these users, almost 70% are involv in purchasing decisions , which, as we have seen in this article , makes LinkIn the perfect platform for B2B. Despite growth, LinkIn’s mission has remain unchang .
To ensure this result, LinkdIn was design
To highlight the experiences, values, and professional skills of its members, facilitating the meeting between companies, professionals, and potential clients.
All this explains why investing in personal branding on LinkIn is more crucial than ever . Here, professionals can find the right tools to reach a truly interest and decision-making audience , and can thus positively influence self-perception and create meaningful connections to open up new paths and opportunities, for career, awareness and of course sales .
Visibility : LinkIn is the online meeting point for
Credibility and reliability : a well-curatprofile, enrich with detail professional experiences, skills and recommendations, increases cribility in the eyes of other users (and potential customers).
Networking and Career Opportunities : LinkIn unites large networks of professionals from different industries and sectors and offers incrible networking opportunities that can lead to business collaborations, professional projects, or job offers.
Reputation : By actively participating in discussions
Publishing articles and relevant content, professionals on LinkIn can develop their own unique and recognizable voice and become authority figures in their industry, thus increasing their professional reputation.The first thing to know is that the platform is bas on 3 pillars that every professional must manage consistently. We are talking about your user profile , your network of contacts and, of course, your content .
Optimize Your Profile
The LinkIn profile is more than just a set of information; it is a real virtual business card that allows professionals to package a precise image of themselves and their professional identity. Optimizing it is essential to be found more easily by other users , potential clients or recruiters , and to increase your reputation .
SEO Optimization : The first step to take is to choose
In addition to texts, images also require a certain amount of care and attention since they contribute to a professional’s personal branding. The image that an individual transmits is not limit to his previous experiences and his presentation, but also includes the visual identity that he manages to create , from the profile picture to the cover image, up to the logos of the companies he has work for.
All of the multimedia files shared over the platform germany telegram data fall under this category. Telegram allows users to send and receive documents, voice notes, videos, and images. It should be noted by users that unless they are specifically removed, mia files may remain on Telegram’s servers.
how to do personal branding on linkedin: a competition that recreates a traditional LinkedIn profile
Personal Branding on LinkedIn: Creating the Right Network
The LinkedIn network has enormous potential that can significantly enrich an individual’s personal branding, but it must be carefully built before it can be fully exploited.
The truth is that a profile with a targeted бизнес-аналитика как создать список телефонных номеров network appears more authoritative in the eyes of professionals and also helps to develop content that is truly relevant to the audience, capable of attracting attention and responding to concrete needs and curiosities.
But how do you do strategic networking on br number list LinkedIn?
