It does this by helping you establish a line of communication between your company and your customers. Through this line of communication, you can provide valuable content to help make their business and personal life easier. You can also let your customers know about attractive offers, freebies or loyalty programs. This is another way to endear them to your business and make them stick with your brand. 3. Easy to track What is a digital marketing strategy if you can’t track its performance? Just by tracking your performance, you can identify where you get it right and where you miss it.
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With email marketing, there are many metrics you can track to give you the information you need. It’s even easier because email marketing service providers have tracking and analytics tools to measure the performance of every email you send. With the results of the metrics, you can identify the stage of each customer’s journey and how to move them to the next step. You can also improve engagement with your content and increase your conversion rate. 4. Allows customization Your B2B prospects may be different types of companies with a similar need for your product or service.
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In this case, you shouldn’t apply a one-size-fits-all approach to converting them into leads. One of the biggest advantages of email marketing compared to other digital marketing strategies is the ease of customizing content for different customers or prospects. With email marketing, it’s easy to group your email recipients into segments and send each one emails that are tailored specifically to their business type or persona. 5. Easy to Design and Launch One of the nice things about email marketing is that you can get up and running with it quickly without having to bother much with design. All you need is an email list, good market research, relevant content, an email marketing program, and you’ll be good to go.