If you need more convincing, you should know that businesses that segment their audience see a 760% increase in their revenue. So, if you don’t segment your audience, you’re leaving a lot of money on the table. 3. Use an Effective Subject Line As I mentioned earlier, your prospects are busy people who also have to wade through daily emails. So they don’t sit around all day reading emails. They usually go through subject lines as they scroll through their inboxes to decide which email to open. Therefore, the secret to getting your prospect to open your email lies in your subject lines. The more relevant and effective your subject is, the more likely they will open your email. There is no one-size-fits-all approach when it comes to creating effective subject lines.
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However, the following tips will be helpful: Mallongigu ĝin Remember that your prospects are only scanning through their inboxes. So, there are only so many words they can grab from each subject line. This is why your subject lines need to be easy to digest at a glance. State the purpose of your email up front. Unlike B2C prospects, your B2B prospects usually know what they want and are reasonable about their decisions. They also have less time to spend on email. So, no use beating about the bush. Therefore, it is wise to be upfront from the beginning of your email. This is the best way to hook your prospects early and turn them into leads.
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Do not use click baits. There is always the temptation to do anything to get your prospects to open your emails. However, click baits are a no-no. Using click baits makes your emails appear as spam and causes your potential leads to throw them in the trash before you can blink. Avoid typos. Typos in your subject line are the fastest way to lose credibility, especially if it’s your first email. So, you want to be careful and avoid them at all costs. 4. Consider Timing Time is an important consideration when generating leads through email marketing. You want to make sure your emails land in your prospects’ inbox when they’re most likely to see them. Sending your emails at any time could send it to the bottom of a long list of unread emails.