Therefore, Do you know what the Social Selling Index (SSI) is ? Do you know what your SSI is or how you can improve your score? In this post I am going to talk to you about the importance of SSI to gain visibility with your Personal Brand on Linkedin, show you how this tool works and give you some keys to improve your profile. What is the If you are working on your personal brand, you know that one of the most important social networks for this is Linkedin, as it is the largest professional network in the world and the one that opens up many job opportunities for you. Therefore, today I want to talk to you about.
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You should make the most of to generate more business opportunities on this social network. The Linkedin Social Selling Index or SSI is an index. That allows us to executive email list know our activity and the competition on Linkedin. This indicator is based on four essential factors of Social Selling : it measures how effectively you establish your professional brand, find the right people, interact with information and create relationships. Therefore, Each of these factors is valued with a maximum of 25 points and the SSI is based on a total of 100 points. It is updated daily. Why is SSI important or what can it give me? Because the SSI uses the score obtained from the four factors mentioned above to compare our professional profile with other Linkedin users, whether or not they are our contacts.
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Therefore, High scores on the SSI index will generate more contacts and. Business opportunities than the average for their sector on Linkedin. Each of the BJ Lists factors is scored from 0 to 25 and the total of the SSI is a score from 0 to 100 (total of the 4 factors). In my case I have a final score of 81. As a summary of my score, I can say that my strength is personal. Branding and relationship building with 25/25 points in both factors. And then I need to improve how I interact on this social. Network 18 points and I need to improve the connections with my target audience, only 12.8 points. This gives me an idea where I have to improve my personal strategy within this. Professional network if I want to achieve more business opportunities.