With these tools, you can send emails to specific segments of your email list at a predetermined time and interval. All you’ll need to do is upload your email list, set up your follow-up emails and delivery terms, and the rest will start working. 7. Try New Ideas It’s good to experiment with new ideas when generating B2B leads. However, be sure to test them before applying them. Through testing, you can easily identify what works and what doesn’t. So, if you want to introduce an unconventional idea to the usual trend in your industry, testing is a safe way to allow for possible mistakes and quickly correct them. Try different subject lines, headlines, CTAs and email designs in the same lead generation campaign to see which gets you more leads.
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Many email marketing software comes with an A/B testing feature. 8. Add a Clear and Compelling Call to Action Every email you send has a purpose – even if you’re not trying to sell anything yet. So, you should have a goal in mind for every email you send. A call to action tells your prospect what to do after reading your email. It helps you drive them to become leads and take the next steps in their buying journey. Make your call to action clear and compelling enough for your prospects to click on it. Since this is the culmination of your email, you just need to build on what you already have in the body of your email and tell your prospects what to do. If you are not sure what call to action to use, just try the options you have and use the most effective one.
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Advantage type : Put your call to action link in a button instead of using a link – or worse pasting the bare link. 9. Use Mobile Friendly Email Layouts Don’t think that your B2B prospects are stuck in front of computers all day. They also access their emails and other information on their phones and other mobile devices. Therefore, you need to consider this when creating your emails for lead generation. Make sure your text size and font, overall email design, call buttons are well optimized for mobile devices. Your landing pages and website should also be mobile so that when your call to action leads your prospects to a web page, they will experience no difficulty interacting with your web content.
