Track Important Metrics and Analyze Your Results The best way to make your lead generation more effective is to drive it with data. Tracking and analyzing important metrics gives you a constant supply of data to work with. Important metrics to measure and track are the number of emails sent, open rate, click-through rate, number of responses (where applicable), bounce rate, conversion rate, unsubscribe rate, number of leads generated, and any other metric relevant to your business. If these metrics already sound overwhelming, don’t worry. The email marketing software you use will help you analyze these metrics to help you understand them easily.
How It Can Benefit Your Business
In some cases, you can even generate reports to give you easy access to the exact information you need every time. Knowing your numbers will make it easier for you to spot gaps in your marketing. You’ll also know what to keep doing to get a predictable number of leads. Benefits of Email Marketing for B2B Companies Even with the advent of new digital marketing strategies, email marketing is not as outdated as many people like to think. Here are some benefits of using email marketing in your B2B business: 1. It’s Cost Effective Considering how effective a well thought out email campaign can be, it is more cost effective than most digital marketing strategies.
Marketing Trends and Return on Investment
If you are just starting your business, email marketing is one of the best ways to expand your customer base with minimal investment. Also, most email marketing service providers come with free plans that you can use as a small business or a new startup with limited funding. This means you can have access to email marketing automation for free. Then as your income grows, you can expand your subscription to meet your needs. 2. Focus on Building Relationships As a business, you should be more interested in building a lasting relationship than getting one-time sales. Email marketing helps you achieve this.