To know where is better, you need to visit different stores and compare offers. And Poles do it. They are also likely to visit your store. Will they find there an offer prepared especially for Black Friday?Read our corresponding Christmas guide:
How to prepare e-commerce for Christmas? 20 marketing actions you need to implement now! it would seem that preparing for Black Friday is a total must-have for you. But how to make it make sense?
Do not imitate others and do not trust your intuition
Or at least don’t take it as a top guide. The starting Benin Email List point should be an analysis of how your audience specifically approaches BF.
To help you with this a bit, we present some conclusions from the previously mentioned report “Poles and Black Friday.
One of the most interesting in our opinion is the one about the general approach to bargain hunting. Only 22.4% of respondents admit that they prefer to do shopping during BF. For 44.5% of people, Black Friday is just one of many opportunities to buy cheaper they believe that different stores can be found at different times of the year.
What Poles think about promotions on the Internet Such conclusions put the Polish Black Friday in a completely different light So, is it not worth spending time and other resources to prepare for this day? Yes, it pays off.
Only you need to change the approach that most e-commerceers represent in relation to BF promotions.
ADVICE Forget about discount week black weekend and 10% discounts
Try to prepare a really distinctive offer – let the discount be much BJ Lists higher than that of the competition, or at least much bigger than what your customers are used to. To confirm that it makes sense, one more statistic from ExpertSender – for 78.1% of respondents, a reduction in the purchase price is the best form of promotion.
Not added to the package for free, not free shipping, points in the loyalty program or a discount on purchases in the future. READ ALSO GA4 and working with this tool in Google Looker Studio downloadable attribute table Anna Topczewska.