Optimization optimization of the website for search engines, ensures that it is easy to read by the search engine robot. And this in the long run has a big impact on the organic visibility of the website.
To better understand why you should follow these “signposts”, it’s worth realizing what path your customer goes through before clicking the “Buy” button.
The sales funnel or how your customer works Sales funnelIt
Usually consists of four phases of the customer’s transition Azerbaijan Mailing Data from interest in the product to purchase.
If you want the user of your website to make a purchase from you, you should ensure that you provide him with the best experience at every stage of the funnel.
Stage 1. Education and awareness building At this stage, the point of contact is the guide section of the website and all subpages that the user visits with the intention of expanding knowledge lists of TOP products or of the sales funnel Stage 2. Interest and encouragement to sell.
At this stage, the user learns, for example, about the subpages of the category, all promotional and discount campaigns, and gets acquainted with the product shop Stage 3.
Decision, desire Products or product testing section, which consists of user opinions, reviews and on the website Stage 4. Sale The most important in finalizing the sale are product subpages and the entire order fulfillment process: from providing shipping data to don’t forget about off-site touchpoints with your brand, such as store reviews, sponsored articles or WoMM (Word of Mouth Marketing), i.e. word-of-mouth marketing.
For starters effective research Every change on the website should
Always be preceded by research. There are several types and each BJ Lists answers slightly different questions related to the site. 1Audit What is thisaudit?
It is a thorough analysis of all website elements and catching any errors and shortcomings. The greatest audit value has tests carried out manually in the browser.
Some technical errors also allow you to quickly find crawlers such as Xenu, Screaming Frog, SiteBulb. Take advantage of a free website UI audit conducted by our specialist! Report for an audit See also how to do it yourself Facebook audit, content audit on your blogand Google Ads Audit!